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Privacy Policy

This privacy policy sets out how Record Tokens uses and protects any information that you give Record Tokens when you use this website. Record Tokens are issued by Book Tokens Ltd.

Record Tokens is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Record Tokens may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.


What we collect

We may collect the following information (where you have given it to us):

  • Your name
  • Your contact information including email address
  • Your demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers


What do we do with the information?

We will use the information you provide to:

  • fulfil your requests – such as competition entries, participation in campaigns and provision of information
  • process sales transactions, handle orders, deliver products and communicate with you about orders
  • provide a personalised service to you when you visit our websites – this could include customising the content and/or layout of pages for individual users
  • record any contact we have with you
  • identify contributors, prevent or detect fraud or abuses of our websites
  • to carry out research on the demographics, interests and behaviour of users. This research may be carried out internally by our employees or we may ask another company to do this work for us
  • communicate with customers
  • if you have agreed to it, provide you with information that we think may be of interest to you

Sharing your information

We will only share your information if:

  • We are legally required to do so by a law enforcement agency or if compelled by an order of the Court or we believe it is necessary to protect or defend our rights
  • We are working with a specialist partner such as a mailing house, marketing agency, IT specialist and research firms that are carrying out work on our behalf. We may for instance ask them to send mail, emails, carry out research or analysis and process card payments. We only choose partners we can trust.

Storing your information

Information is stored by us and our selected providers on computers located in the UK and Europe. We may also store information in paper files.

We place a great importance on the security of all personal information and we have security measures in place to attempt to protect against the loss, misuse and alteration of personal data under our control. While we cannot ensure or guarantee that loss of data will not occur while it is under our control or whilst it is being transferred, we use our best efforts to try to prevent this.

What we don’t do with your information

We never sell or share your information to other organisations to use for their own purposes.



What are cookies?

A cookie is a small file which is placed on your computer's hard drive when you visit a website. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the site owners, such as which pages you find useful or not. A web browser normally deletes session cookies when it quits. A cookie does not give us access to your computer or any information about you, other than the data you choose to share with us.  Cookies are used on this site to maintain functionality as you move between pages.

How we use cookies

Record Tokens’ website uses first party cookies, which allow us to distinguish you from other users of the website. They maintain functionality as you move between pages and help us to improve our site. We also use some widely-used third-party social media plugins as marketing tools, and to provide convenience tools for our visitors, which create cookies.



Browser Session




This cookie is automatically set when you land on the website. It enables functionality between pages and is essential for parts of the site to operate (for example, the Forget-Me-Not function cannot work without it). It is held temporarily and is deleted when you close your web browser. It does not contain personally identifiable information and is anonymous.

More Information

Visit the Microsoft website.



Google Analytics


  • __utma – it ascertains the number of times a visitor has been to web site. It expires after 2 years.
  • _utmb - it detects when a unique user session. It expires after 30 minutes.
  • _utmc– it determines when to create a new session for a website visitor. It’s a session cookie and expires when you exit the browser.
    • _utmz – it tracks how you found us and calculates traffic & navigation within the website. It expires after 6 months.


These cookies identify which pages are being used. This helps us to count the number of visitors, which pages they visited and where they have come from, so we can improve the way our website works. The cookies collect information in an anonymous form. We report on this activity in aggregate, and use this information solely for the purposes of monitoring and improving our website.

More Information

More details on the cookies set by Google Analytics: Google Code

An overview of Google’s Privacy Policy

To opt out of Google Analytics, use their Opt Out Tool





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This site uses this social plugin to make following our Twitter accounts easy and to display the latest tweet from RECORD TOKENS. The code provided by Twitter to include this Twitter plugin functionality by default sets a mix of third party persistent and session cookies. Record Tokens does not use these cookies for any specific purpose.

More Information

RECORD TOKENS uses the plugin on the basis that Twitter adheres to its Privacy Policy.




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If the function is used, the following additional cookies are set:

  • Ssc
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Purpose provides links to social networking sites. RECORD TOKENS uses this popular plugin as a marketing tool to help people conveniently share RECORD TOKENS’s site content. It creates third party persistent cookies which use to anonymously understand how site visitors interact with its technology e.g. visits; general internal and customer analytics; research to improve products and services. Record Tokens does not use these cookies for any specific purpose.

More Information

Visit the’s Privacy Policy.

Opt out of’s cookies here.  




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These third-party cookies are hosted by Affectv and are used to collect anonymous information about how users visit the site to target advertising.

More Information

Visit the Affectv website for more information on their privacy policy and to opt out of these cookies.




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These cookies are from third party who follow the standard route of behaviour targeting/advertising by keeping track of a user's web search and general browsing behaviour. 

More Information

Visit the Atlas website for more information on their privacy policy.




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These cookies are set by third parties and are used to track user journeys from outside our website through to when you leave our website. They are used for marketing advertising performance management.

More Information

Visit the AppNexus website for more information on their privacy policy and toopt out.


We have a Twitter account (@recordtokens), a Facebook page ( and an Instagram page ( Twitter, Facebook and Instagram use cookie technology. For more information, please see the Twitter Privacy Policy, Facebook Privacy Policy and Instagram Privacy Policy.


Record Tokens does not control the dissemination of third party cookies and you should check the relevant third party website for more information about these.


How to manage your cookies

Cookies are sent to your browser by a website and then stored in the cookies directory of your device. To check and update your cookies settings, you will need to know what browser you are using and what version of it you have. You can usually find this out by opening the browser (just as if you were going to use the internet) and then clicking on 'Help' and then 'About'.

To find out how to allow, block, delete and manage the cookies on all standard web browsers, go to and select the browser and version you are using. You'll also find information about how to delete cookies from your computer.

If you choose to have your browsers refuse cookies, this may prevent you from taking full advantage of this website.


Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites.


Data retention

We will retain your personal information for as long as we deem it necessary for the purposes outlined above. We will keep different types of data for different amounts of time, as detailed below. For the purposes of this policy, ‘interaction’ is defined as any action taken on our website or emails, e.g. entering a competition, opening an email, changing email preferences. All timescales outlined in this policy are effective as of 25th May 2018.

If you have consented to receive our newsletters but don't have an account on the Book Tokens site for purchasing gift cards online, we will retain your information for 2 years after the date of your last interaction.

If you have an account on the Book Tokens site, we will retain your data for 8 years after the date of your last interaction.

Book Tokens Ltd do not retain credit card information.

After the above time periods have elapsed without any interaction, we will delete all personal information associated with your account. Please note that once data has been deleted, it cannot be retrieved.


Controlling your personal information

You can unsubscribe from our emails at any time by following the link at the footer of our emails, or by visiting

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may share your personal information with third parties in order to facilitate the dispatch of competition prizes – if so, this will be clearly stated in the terms and conditions of each relevant competition, and your data will be shared securely.

If you would like to know what personal information we store, please get in touch using our contact form and a member of the team will be in touch to discuss your requirements. Alternatively, please write to us at Book Tokens Ltd, 6 Bell Yard, London WC2A 2JR.

If you believe that any information we are holding on you is incorrect or incomplete, please let us know using our online form, or write to us at the above address. We will promptly correct any information found to be incorrect.


Your consent

By submitting your information you consent to the use of that information as set out in this policy. If we change our privacy policy we will post the changes on this page, and may place notices on other pages of the website, so that you may be aware of the information we collect and how we use it at all times. We will also email you should we make any changes so that you may consent to our use of your information in that way. Continued use of the service will signify that you agree to any such changes.


Last updated: May 2018



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